Institut Prima Bangsa’s English Literature Study Program is designed to create proficient graduates in spoken and written English while equipping them with additional competencies aligned with current job market demands.
What sets this program apart is its interdisciplinary curriculum, which supports the development of both the creative and business industries. Students study language and literature and explore how this knowledge can be applied in broader contexts, including the digital and entrepreneurial sectors.
A key strength of the program is its emphasis on visual communication design. Students gain practical graphic design, multimedia, and animation skills, enabling them to communicate messages effectively through visual media. These competencies are highly valuable for creating compelling content for social media, marketing campaigns, and business presentations—an undeniable advantage in today’s competitive job market.
Another vital component of the curriculum is digital entrepreneurship. Students are encouraged to develop innovative business ideas and learn how to leverage digital technologies to achieve entrepreneurial success. This prepares graduates to play active roles in the creative industry, with potential careers in advertising, media, and publishing. Equipped with a unique blend of skills, graduates can contribute to creative teams producing innovative and impactful campaigns.
The program also fosters critical, creative, and adaptive thinking, preparing students to navigate technological advancements and the evolving dynamics of global culture. Additionally, through the Cirebon Profile and Tourism course, students appreciate the region’s cultural identity, contributing to preserving and promoting Cirebon’s local heritage.